About Maxine’s Soap Co.

Maxine’s was born in the heart of a Midwest small-town, where our no-nonsense Grandma Maxine ran the family farmhouse with a wooden spoon in one hand and a jar of soap in the other.

For decades, her kitchen followed her rules of farm-fresh goodness, a stubborn refusal to cut corners, and true care. Her version of a well-tended life was stitched together with powerful, handmade soap. Bars that left hands soft enough to cradle a newborn and strong enough to wring out a work shirt.

She believed a simple truth: what nourishes your skin should also scrub your floors. In a world full of complicated chemical formulas and quick fixes, Maxine’s way: Steady, sincere, and sprinkled with love. That's what still works best.

I’m her granddaughter, and alongside my husband, we feel a deep call to return to these roots. We are actively seeking our own farmland to steward and build a homestead filled with the same care and purpose.

By choosing Maxine’s, you support land-rooted, hands-on living. You uphold the traditions of handcrafted care instead of the impersonal, one-size-fits-all system. You help protect the farmland that makes it possible, and show love through stewardship and simplicity.

Thank you for helping us honor Maxine by choosing a soap made with the same kind of clean and care that says love in every “warsh.”

Want to dive deeper? Visit our FAQ page or check the Soap Care & Ingredient Guide for tips on getting the most from your bar.

Read more about our roots in Midwest small-batch soapmaking and how our ingredients reflect our values.